Cultural Darwinism

The idea of applying Darwin's theory of natural selection to culture has recently been advocated by a number of authors. The most popular of these approaches has been memetics which builds on Richard Dawkins' ideas about evolution. This article argues that the ideas behind memetics do not work. Memetics, as it is currently developed, lacks the explanatory power characteristic of biological theory of evolution. It can only provide narratives that use evolutionary vocabulary. However, the failure of memetics should not be interpreted as a complete failure, there are some more fruitful alternatives to it.

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